So your agency's looking to pitch for a fossil fuel client?
Agency bosses might say, “Hey, we can pitch Aramco and still be climate champions.”
They'll have their say, but you should too. Pass this guide around the office and let your co-workers decide.
They Say...This company is no climate denier. We wouldn’t work with them if they were.
WE Say...Their actions play a different tune. They’re fighting against real climate action behind the scenes.
They Say...We’re not greenwashing, their oil is low-carbon.
WE Say...Extraction emissions are trivial. The real dirt is in burning the stuff.
They Say...As long as people use oil and gas, these companies should tell their stories.
WE Say...Not if those stories contribute to polluting more. These companies fund delays in climate action, then justify it with our reliance on oil. It's a cycle of greenwashing.
They Say...We can get rid of the fossil fuel brands, but we’ll have to cut jobs too.
WE Say...We need a plan not scare tactics. True leadership means guiding us towards new, green jobs, not using fear to protect the status quo.
They Say...If we don’t, someone else will.
WE Say...Remember when ad agencies ditched tobacco? Agencies played a part in one of the biggest single improvements in public health, ever. Ditching Big Oil would be incredibly influential, setting a trend that leaves fossil fuels behind.
For more information, read:
’McCann to Make New Pitch for Aramco Oil and Gas Advertising Work’ — Desmog
